Best SEO Tips For Ranking
SEO is important for our Website to Reach most audience easily, here is listed some best tips you we can follow enhance your website seo and being top in search result.
- Content is King
Your content should be interesting, useful, unique or in some-way important to users looking for information on a particular subject. It should change regularly and it should be well written so it provides a first class user experience. It is that simple. Are you planning on filling your content with generously scattered keywords so Google will think you are the best site on the ‘Net? Think again. For some time now, the big G has been using “natural language” algorithms that automatically read content to make sure that it is not just filler and gobbledegook filled with keywords. Keywords are still important – you can’t write a good article about a subject without referencing it.
- Be Secure
Google has been using a site’s security rating as a signal in it’s search algorithms since at least 2014, and it has recently once again emphasized that sites that don’t support Secure Sockets Layer / HTTPS will be marked down. SSL is simple to setup previously. There is no penalty in performance associated with running your site via SSL .
- Meta Tags do still have a role to play
Google has been eradicating the importance of the Meta Keywords and Meta Description Tag from its search results since about 2009. This doesn’t mean that you should ignore them though. Meta Tags are key for helping present snippets and descriptors for your website which in turn help improve your clickthrough rate. Meta Keywords and descriptions should be relevant, concise, and sparingly used.
- Structure your markup
HTML is not just the language of the web for browsers to display, it also helps search engine spiders understand what is going on. It is important therefore to use the right tags to describe the right areas and none are more important then the Header tag in this context. Header tags (H1, H2 etc) tell the spider what is an important headline and what isn’t. Traditionally many agencies have focused just on the use of the H1 tag. H1’s should sit at the top for sure, but structured use of all heading levels will assist a spider in composing a clearer picture of your content structure and thus determining what your page is really about.
- Optimise for Mobile
Google released the rather ominously named “Mobilegeddon” update in 2015. This update decrees that websites that are not Mobile friendly will get marked down in Google’s Algorithms. If your website was built before 2009, you might want to look at how it reacts on a mobile device – chances are it won’t scale pleasingly. Mobile friendly sites should be easy to read on a ‘phone or tablet, and also preferably use a responsive layout that adjusts it’s layout to best serve the host device. If your site doesn’t meet these basic criteria it is subject to being penalized. Statistics suggest that all but the most optimized of websites have suffered a decrease of up to 5% in website traffic since the launch of the update.
- Location, location, location!
Google is trying to make sure that local search is an almost seamless user experience. If you search for a plumber you will be shown the most relevant local tradesmen in your area because Google truly wants to be useful. It is important to make sure your geographic details are prominent on your website. It is also highly advisable to register your business with google service to ensure you have given your site the correct details for a local placing.
- Low Quality back-links are worse then none at all
Your footprint on the internet includes all websites that are linked back to you. In the past, various shady dealers would sell you links on websites to improve your Google ranking. These worked for a bit, but as ever, Big G noticed the strategy being employed and rightly took offence. It now looks at the quality of content for referring websites and analyses its purpose. If your link is published on a directory of nothing more than random links, you will get marked down for poor quality backlinks. High quality backlinks are gold dust, poor quality ones are very much not.
